TAKING A LOOK AT SOME MEDIA TRENDS IN THE DIGITAL AGE

Taking a look at some media trends in the digital age

Taking a look at some media trends in the digital age

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Below is an intro to some existing trends and practices in television and content viewing.

With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the rise of streaming platforms and short form video content, the way in which individuals are getting their news is also evolving. Individuals are significantly turning towards online news sources, rather than viewing TV, to learn about existing worldly affairs. However, simultaneously, due to a consistent circulation of info, people are coming to be overwhelmed by huge volumes of content. In response to this, news groups are re-engaging viewers by making short form content that is clearer and much easier to follow. Nowadays it is common to find news channels that have mass followings on social media channels. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this technique has been essential for supplying people with trusted and verified news sources, in a format they can easily access.

Recently, with the rise of digital media, the way in which individuals take in content has changed substantially. For several years, standard television was the main source of household home entertainment for the majority of people. Nevertheless, ever since the advancement of internet streaming services, many viewers are turning away from set up tv, particularly among younger individuals. Instead, worldwide media content analysis shows that more people are buying subscriptions to streaming services, which strongly evidences the shift in audience intake habits. These services are popular for enabling individuals to enjoy the programs and more info movies they want, whenever they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming platforms as a prominent media consumption habit among audiences today. These modifications demonstrate the move towards user-controlled viewing preferences in the sector.

In the existing digital age, mobile phones have become one of the most prevalent instruments that people are using to view videos and gain access to media. These days, many social media channels are providing endless feeds of short, fast-paced videos, that are growing in popularity among smart device users. In fact, statistics show that that worldwide, mobile content consumption is on the rise, revealing that short form content is one of the fastest growing media trends right now. These platforms enable users to see a collection of selected content and interact instantly, making these videos a lot more appealing and addicting than traditional content. Short form videos are also being used more often for news and educational functions, not just for entertainment. Consequently, this pattern is evolving the way individuals are proactively looking for and counting on to get knowledge, in a faster, shorter and more accessible format.

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